"How much should we spend on Google Ads?" is the most common question we get — and the honest answer is: it depends. Clicks in some practice areas cost a few dollars; in others, far more. The right budget is the one that produces cases profitably.
Work backward from cost-per-case
Instead of picking a random number, start from the value of a case and how many you want. Estimate the cost to acquire one client in your market, and your budget follows from your growth goal. That keeps spend tied to results, not guesswork.
Start focused, then scale
- Begin with your most profitable practice area and location.
- Track every lead and cost-per-case from day one.
- Cut what does not work; put more into what does.
- Scale spend only as the numbers justify it.
Not sure what to budget? We'll model it from your market and goals — no wasted spend.
How we'd do this for your firm
A proven, transparent process — no guesswork, no surprises.
Research
Costs and competition in your market.
Model
Budget from your target cost-per-case.
Launch
Start focused, track everything.
Scale
Increase spend on what proves out.
Want this for your firm?
Get a free, transparent estimate in minutes — or talk to a specialist.
